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Brainstorm. Globetrot. Network.

Complete Details and RulesAC13 Competition Brief

We invite students from around the world to think creatively about a problem facing real estate professionals for renowned companies like USAA, Google, Standard Chartered, IBM, HSBC, AstraZeneca, Whirlpool, and many others.     

You and your teammates will engage in a contest with competing institutions from all over the globe. Your job is to address challenges like creating an employee experience that attracts millennials while retaining all other generations of employees; or reducing the gap between the speed of business and the typical speed of real estate.

Budding professionals welcome! We’re seeking your ingenuity and creativity. The competition is open to all students (undergraduate/graduate, full-time/part-time) who are currently registered at a recognized university.

  CoreNet Global is pleased to announce its 13th Academic Challenge

sponsored by:

Clune Construction, Cushman & Wakefield, IA: Interior Architects, and KI Furniture.

The goal of this global competition is to raise awareness of corporate real estate as a viable career opportunity amongst college students of all academic disciplines, to connect local chapters and members of the association with future talent, and encourage more universities to include corporate real estate in their curricula. 

A Student Competition

Student teams from universities and academic institutions around the world are invited to compete in an academic challenge wherein students are asked to play the role of an internal corporate real estate team in order to address a real-world issue facing companies around the globe: develop strategies for the corporate real estate portfolio that prepare the company for a fluid workforce where virtual and augmented reality are practically applied to deal with the expected blend of remote and office workers.

A hybrid work policy is believed to be the new normal by 87% of large companies surveyed in CBRE’s Research Occupier Sentiment Survey (Spring, 2021). The pandemic has turbocharged technology adoption and usage to support this new way of working. Companies around the globe have had to invest in the right technology, a lot of which has already existed on the market. Very soon mixed / extended (XR), AR and VR will be applied more extensively and successfully. Most recently we’ve seen the digital industry going into full gear with Facebook rebranding to ‘Meta’ to reflect its expansion into the metaverse (i.e., the world’s biggest virtual environment accessed in real-time using avatars).

How can corporate real estate professionals take a leadership role in helping their companies develop an agile strategy that permits the board and management to make best use of these emerging technologies and explore ways to enhance client and employee experiences, regardless of location?

Three teams, with a minimum of two (2) and a maximum of four (4) students each, will be selected to compete in the final round. Interested students will be required to submit a registration form, respond to several questions, and create a compelling presentation as discussed in the Competition Brief.

A jury of corporate real estate professionals will select the teams to compete in the final round.

The winning team will be awarded US$5,000.

After registering for the competition, each team will be assigned a corporate profile including revenue, demographic, real estate portfolio, and strategic information to help get you started. Each team is competing against every other team; there is no one “right” response. Rather, the judges will be comparing each response against all the others to identify the finalists.

After receipt of the corporate profile assigned, each team must address The Challenge presented within the Competition Brief (on page 3)  and submit the following (all “page” mentions refer to a standard A4 or equivalent document) to complete Round One: 1. 2. 3. 4. A one-page executive summary using 11-point Arial font with one-inch margins A written submission up to five pages using 11-point Arial font with one-inch margins Up to five exhibits (one page per exhibit) One multimedia presentation up to five minutes in length (PowerPoint, Slideshare, etc.) 

Complete Details and RulesAC13 Competition Brief ‚Äč

(Students must create an account first, and then go to “Enter Here.”)


REGISTRATION DEADLINE: 30 November 2022, 23:59 (AOE)



For additional information: http://www.corenetglobal.org/academic   or   academicchallenge@corenetglobal.org